Key strategies set by Google to keep up its market

Google has started its strategy to overcome the competitors in the social media sites. They have apparently planned to launch their own third-party net commenting platform in helping users to provide their response on various sites. Meanwhile, Google has also started promoting its application store via Google Play and links it with Google Plus. Considering this move by Google, it seems like they have not shown more interest in ad searches and searching files through the net.
Recently, a meeting was held at G-Saudi Arabia to discuss about developing Google’s social site. One such thing is to provide a new commenting platform for the Google user. Earlier, the platform will link with other Google’s online services, where users browsing anywhere can be linked to Google Plus network. They have also integrated the Android device market along with Google Play, to expose various Google’s web products available on market to its users.
Another new thing considered by Google is posting URL in Google Plus. People were not allowed to post comments and share images along with URL using Google Plus in the past, this was a mistake that Google did previously. Facebook, exploded with the help of ‘likes’ on various websites that helped to increase the number of people using Facebook as a third-party commenting platform. This provides two benefits for user – he or she doesn’t have to create a separate new profile on every site they visit and those people who are commenting can be easily identified resulting in responsible posts. Thus, Google sensitively started building social network-centric services that will improve the flow of heavy traffic from user resulting in new business opportunities.

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